How to decrease your site’s bounce rate…. with video of course!
First off – what is bounce rate? Bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website. This means people aren’t spending a significant amount of time on your site or engaging in a meaningful way. The way bounce rate is measured is in a percentage. The lower the percent, the better the site’s bounce rate. An engaging website could have a bounce rate lower than 30%. Search engines classify sites with a 30%-60% rate as “good.” 60% or higher is considered poor and sometimes this affects the site’s SEO.
People LOVE watching videos. Guarantee that visitors spend at least a couple minutes on a page by embedding a video. By the simple act of embedding a video, a page’s bounce rate is decreased by an average of 34%. This large percentage decrease can help your SEO by moving your bounce rate’s rankings from poor to good.
Follow these three steps to best utilize video on your site’s page:
- A clickbait thumbnail
- Don’t have your video autoplay. This isn’t just annoying for viewers, but it doesn’t actually count as a “click” for your site.
- Place the embedded video in an space on your page that eyeballs flow to.
Decrease your site’s bounce rate with high quality videos by contacting Archer Video today! We’ll create engaging stories that viewers will actually want to watch to the end.
